The relationship with your customer is the backbone of your business. For that reason, Customer Relations Management (CRM) is increasingly named as a core application of your ICT infrastructure. If you work with Dynamics AX, you have the choice of two alternatives: Dynamics CRM or the CRM module of Dynamics AX. Promentum knows both CRM systems from the inside out and can give you specific advice on the best solution for your organization.

In the choice between one or the other, your needs for an integration between the back and front office is actually the deciding factor. The greater this need is, the more obvious the choice for the CRM module from Dynamics AX becomes, because all the information from your ERP system is then immediately accessible and usable. With Dynamics CRM, you always have to deal with an integration of two packages. Although in this case it involves a standard integration, custom work will still be required to secure the information that your organization needs in Dynamics CRM. In that way, the IT platform is always growing in complexity. On the other hand, the licensing costs are significantly lower than with the AX/CRM module. For an organization with a large number of users, that again can be an important consideration.

Promentum would be happy to lay out the advantages and disadvantages for your organization and helps you make a well-considered choice for the right CRM solution.